Popularize Hot: Lamp  STRING  cup  LED  light  World  Glasses  Garbage  printing  the 

Guinness Warehouse Is The Workshop Of Producing Happiness

   Release date: 2019-09-19     Source: guinness warehouse     Hits: 30     Comment: 0    
Note: Beer has a strong regional character. The British and Irish are the main consumers of Guinness Black Beer. That's wh

Beer has a strong regional character. The British and Irish are the main consumers of Guinness Black Beer. That's why many Chinese are not familiar with Guinness beer.

In Ireland and many other parts of the world, Guinness Black Beer has conquered countless drinkers with its unique charm. However, in recent years, it is also facing the embarrassment of blooming in and out of the wall. Britain is the biggest consumer of Guinness beer, and Ireland ranks second. In Ireland, sales of Guinness Black Beer were flat and even fell by 3% in the second half of 2001. The main reason is that in Ireland, like many other old brands, Guinness Black Beer is regarded as an antique by young people. Young Irish in their twenties and thirties switched to low-alcohol drinks such as Heineken's Beer Storage or strong cocktails such as vodka and Red Bull. How to attract these young people is a challenge for Guinness Brewery.

guinness warehouse

It's correct that Guinness Warehouse Is The Workshop Of Happiness

To replace beer with a new bottle, Guinness Brewery had a tourist center in Dublin called Hopstore. This is actually the exhibition hall of the Guinness Company. It is mainly used to introduce the history of Guinness Black Beer to visitors who come to visit Guinness. Faced with the sales situation in the domestic market, Guinness Breweries has gradually realized that it is important to show its colorful history and provide beer to millions of tourists who come to this Irish beer resort, but it is even more important to plan for the future. So the company considered building a modern facility to replace the hop shop. The facility should inject new vitality into the old brand of Guinness Black Beer to attract young customers who like to follow the trend.

Guinness Warehouse Is The Workshop Of Producing Happiness

This is the company's original intention to build the Guinness Storehouse. Guinness managers point out that the "Guinness Warehouse" should be used as a place to attract young people who like pubs and clubs. The Guinness Warehouse is built in a nearly 100-year-old building. This is a brick structure building, seven stories high, with a magnificent style. It was originally a fermentation workshop of the company. It opened at the end of 2000. At the opening ceremony, the Guinness Company launched a large-scale momentum-building event, invited 20 singers to perform, and arranged a series of activities for three consecutive days, attracting more than 4,000 people to participate.

guinness warehouse

Guinness Warehouse Is The Workshop Of Producing Happiness

"The design of the Guinness Warehouse is traditional in appearance and modern in interior, like a candy wrapped in chocolate and filled with butter. This reflects the designer's overall design concept of the Guinness Warehouse. Everything beautiful is here, "Mr. Wang, gmtlight design manager." The exterior of the Guinness Warehouse is a brick wall, and the interior is a modern glass and steel structure. The lighting uses the combination of natural lighting and artificial lighting. The shape of the Guinness warehouse is a little like a pint glass. At the top is Gravity Bar, a circular pub. In the evening, the "gravity bar" gives a charming white light, just like a bubble that has just poured out of Guinness beer. Excuse me, can you refuse such a charming, relaxing and romantic place?

A brewery lease contract signed by Sir Arthur Guinness, the founder of the company, was embedded on the floor of the warehouse. At 45 pounds a year, Guinness leased its brewery land for 9000 years. This design not only gives people a strong sense of history, but also gives people modern visual enjoyment, highlighting the combination of modern and traditional Guinness.

Guinness Warehouse Is The Workshop Of Producing Happiness

When visitors arrive, they climb up a narrow staircase and enter the cave-like lobby. After paying $10, visitors will get a "crystal" - a palm-sized lucerne resin with a drop of Guinness black beer. With it, people can go in and visit various exhibitions and buy a wide range of gifts sold in them. Slowly rising to the top of the bubble-like shape, the crystal becomes a ticket for drinking in the gravity bar. In gravity, people can see the beauty of Dublin. The bartender scans the crystal, removes a wire from it, delivers a pint of iced beer to the visitors, and returns the crystal to them as a souvenir. According to the company, crystal is not only a ticket, but also a way to communicate with customers.

“The Guinness Warehouse looks like a place to store things. If that's OK, it's a place to store joy, fresh beer, Guinness World Records, tacit understanding, history, culture, communication and integration. It's a workshop for happy life. We need more of these elements in our lives.”Mr Niu,at gmtlight.

guinness warehouse

After nightfall, the Guinness Warehouse will hold various activities, such as award ceremonies, concerts, company social gatherings, fashion shows and painting exhibitions. These activities attracted local residents and company managers. Clark, the company's sales manager, said proudly, "We have held art exhibitions since December 2001, when as many as 600 people attended the opening ceremony." These activities make the Guinness Warehouse a community center. "The Guinness Warehouse is one way for the company to get in touch with the new generation, and it's also a way for young people to see Guinness again," Aldil said. Guinness Warehouse also has a specially designed pub-like classroom where bartenders from all over Ireland can learn how to pour wine properly. There are even genealogical researchers who come to the Guinness Warehouse Archives to search for information about their ancestors who lived in Dublin. Guinness is like a small archive of Dubliners, because many Dubliners have worked in the company for more than 200 years.

Guinness Warehouse Is The Workshop Of Producing Happiness

Innovation, unlimited design Guinness Warehouse is London's Imagination Ltd. Ralph Aldil, the company's marketing and strategic planning manager, said: "Guinness Black Beer is a strong social catalyst. The Guinness Warehouse is about bringing people together and sharing stories, just like the old Irish pubs. In the design of the Guinness Warehouse, "Image Design" company strives to make the Guinness Warehouse reproduce the charm of the old pub: let a lot of people who do not know each other get together, know each other and understand each other. "It's not about worshipping Guinness's corporate cathedral, it's about meeting Irish tourists, local residents and new Guinness employees who are being trained," Aldil said. Today, the Guinness Warehouse has become one of the most visited tourist attractions in Ireland. In its first year, it attracted 570,000 people and received another 450,000 people to participate in various activities and training. Hop shops used to receive 470,000 visitors a year. When the Guinness Warehouse was built, the hop shop was sold to the MIT Media Laboratory as its European Research Center.

Guinness Warehouse Is The Workshop Of Producing Happiness

Despite its initial success, Guinness Brewery is not satisfied. The company is working with Image Design to intensify research in this area. "The Guinness Warehouse will bring consumers and employees together and open a door to communication," Aldil said.

Guinness Warehouse Is The Workshop Of Happiness, arent it? gmtlight is the producer of happiness too, you can get if you are interested.

 
Keyword: guinnesswarehouse
 
More>RelatedInfo & News
New Updated
PhotoMore