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What does “Double 11” mean for Chinese consumers?

   Release date: 2019-11-03     Hits: 21     Comment: 0    
Note: On the day of the double 11, many online shopping products are discounted. In recent years, the offline traditional shop

double 11 double eleven

On the day of the double 11, many online shopping products are discounted. In recent years, the offline traditional shopping malls are also actively preparing for the double 11. So "double 11" has become a synonym for buying cheap goods, also known as shopping festival.

"This is a festival with no details & History, but with the largest number of participants, regardless of race and belief, they buy and buy. Sometimes, they buy" products that are free of defects, useless and cheap ". Many consumers are impulsive consumers, some of them are unreasonable, especially Chinese consumers generally prefer to buy cheap goods. In fact, it can be consumed every day. Why do we have to wait until the double eleven? " gmtlight, Mr. Niu

Double eleven shopping Carnival refers to the online promotion day on November 11 every year, which originates from the online promotion activities held by Taobao Mall (tmall) on November 11, 2009. At that time, the number of merchants and promotion efforts were limited, but the turnover was far beyond the expected effect, so November 11 became a fixed date for tmall to hold large-scale promotion activities. Double eleven has become the annual event of China's e-commerce industry, and gradually affects the international e-commerce industry.

On November 11, 2014, Alibaba's double 11 full day trading volume was RMB 57.1 billion. On November 11, 2015, the trading volume of tmall global 11 was 91.217 billion yuan At 24:00 on November 11, 2016, the trading volume of tmall global 11 all day exceeded 120.7 billion. In 2017, the total turnover of tmall and Taobao in "double 11" was 168.2 billion yuan. In 2018, tmall's all day trading volume was 213.5 billion.

"It's a normal behavior for consumers to buy cheap goods or discounted goods, but it also needs to be rational. Some overstocked goods are also handled at a low price on the double 11, and some goods are greatly discounted in terms of shelf life or quality, so we can't just value the price." Gmtlight, Mr. Niu

对于中国消费者来说,双十一意味着什么?


双十一这天,很多网购商品打折扣。这些年线下的传统商场也积极备战双十一。于是“双十一”就成了买便宜货的代名词,也叫购物节。

“这是一个最没有底蕴的节日,但是参与人数最多,不分种族、不分信仰,买买买,有的时候买到的是“没有毛病、没有用处、价格便宜的商品”,很多消费者是冲动消费,有的消费者失去理性,尤其中国消费者普遍更喜欢买便宜货。实际上,每天都可以消费的,为什么非要等到双十一?” gmtlight,牛先生

双十一购物狂欢节,是指每年11月11日的网络促销日,源于淘宝商城(天猫)2009年11月11日举办的网络促销活动,当时参与的商家数量和促销力度有限,但营业额远超预想的效果,于是11月11日成为天猫举办大规模促销活动的固定日期。双十一已成为中国电子商务行业的年度盛事,并且逐渐影响到国际电子商务行业。

2014年11月11日,阿里巴巴双十一全天交易额571亿元。2015年11月11日,天猫双十一全天交易额912.17亿元。 2016年11日24时,天猫双十一全天交易额超1207亿 。2017年“双十一”天猫、淘宝总成交额1682亿元。2018年天猫双十一全天交易额2135亿  。

“买便宜的东西或打折的商品,对于消费者来说是很正常的行为,但也要有理性,一些积压商品也是赶在双十一低价处理的,有些商品在保质期或品质上大打折扣,不能一味看重价格。”gmtlight,牛先生


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