Maxwell's Coffee: fragrant and deep impression or aftertaste. Maxwell coffee has a brand history of more than 150years, and brand culture has a long &far-reaching meaning.
Maxwell's Coffee: I'm not at home, I'm in the cafe
In 1870, the gourmet Joe Cheek devoted all his life to developing a mellow coffee at the Maxwell Hotel, which was very popular with the upper class and hence named Maxwell Coffee. Maxwell coffee, the best choice of coffee beans, through careful baking to develop a unique mellow. In 1907, after first tasting Maxwell's coffee, President Roosevelt was amazed at its delicacy. He drank the coffee in one gulp and praised it satisfactorily. "It's fragrant until the last drop!" He also turned the cup upside down and showed it to the manager. We praise "the fragrance of drops is strong, the aftertaste is not exhaustive".
In 1985, Maxwell Coffee first entered China. For many years, Maxwell has been committed to providing Chinese consumers with delicious coffee with "Maxwell's Alcohol".
Making coffee is an art, so drinking coffee is also an art. This art finds its best interpretation in Maxwell.
"Good things to share with good friends"
"Always leave a cup of coffee for friends... You set the time. I'll prepare the coffee.
Friends and coffee, mellow, Maxwell letting words in the business age get life and charm.
"I'm not at home, I'm in the cafe; I'm not in the cafe, I'm on my way to the cafe."
When Maxwell enjoys the art of coffee, it gains high brand awareness.
What makes good friends share must be pure things of excellent quality.
"Maxwell has a series of their products, but I prefer Maxwell Coffee. I dont have the budget for maxwell coffee every day, I always buy some for taste." Mr Niu, At gmtlight.
The Civil War was an important watershed in American coffee drinking habits. Before the war, Americans used to buy raw beans and bake them at home.
Maxwell's success lies not only in the innovation of coffee technology, but also in the careful maintenance and creation of its brand image over the past 100 years. Romantic poetic creation is the usual way for Maxwell to create a brand. Maxwell has many songs with romantic sentiment, which are sung everywhere. Hong Kong singer Su Yongkang sang the song titled "Never Endless Meaning", "Let your eyes close silently, aftertaste the passing fragrance", leaving an endless aftertaste, just like the fragrance of coffee left between your lips and teeth.
Maxwell has really made a brand into a microcosm that meets the needs of human soul. "Drops of fragrance, aftertaste is still not exhaustive" brings people a far-reaching artistic conception.