On the day of the double 11, many online shopping products are discounted. In recent years, the offline traditional shopping malls are also actively preparing for the double 11. So "double 11" has become a synonym for buying cheap goods, also known as shopping festival.
"This is a festival with no details & History, but with the largest number of participants, regardless of race and belief, they buy and buy. Sometimes, they buy" products that are free of defects, useless and cheap ". Many consumers are impulsive consumers, some of them are unreasonable, especially Chinese consumers generally prefer to buy cheap goods. In fact, it can be consumed every day. Why do we have to wait until the double eleven? " gmtlight, Mr. Niu
Double eleven shopping Carnival refers to the online promotion day on November 11 every year, which originates from the online promotion activities held by Taobao Mall (tmall) on November 11, 2009. At that time, the number of merchants and promotion efforts were limited, but the turnover was far beyond the expected effect, so November 11 became a fixed date for tmall to hold large-scale promotion activities. Double eleven has become the annual event of China's e-commerce industry, and gradually affects the international e-commerce industry.
On November 11, 2014, Alibaba's double 11 full day trading volume was RMB 57.1 billion. On November 11, 2015, the trading volume of tmall global 11 was 91.217 billion yuan At 24:00 on November 11, 2016, the trading volume of tmall global 11 all day exceeded 120.7 billion. In 2017, the total turnover of tmall and Taobao in "double 11" was 168.2 billion yuan. In 2018, tmall's all day trading volume was 213.5 billion.
"It's a normal behavior for consumers to buy cheap goods or discounted goods, but it also needs to be rational. Some overstocked goods are also handled at a low price on the double 11, and some goods are greatly discounted in terms of shelf life or quality, so we can't just value the price." Gmtlight, Mr. Niu
2014年11月11日，阿里巴巴双十一全天交易额571亿元。2015年11月11日，天猫双十一全天交易额912.17亿元。 2016年11日24时，天猫双十一全天交易额超1207亿 。2017年“双十一”天猫、淘宝总成交额1682亿元。2018年天猫双十一全天交易额2135亿 。